Our Mission
		“To provide high quality business advice and management guidance, helping business owners to succeed, achieving competitive advantage, business excellence and personal success through their relationship with us.”
		Our Values
		In pursuit of our mission we work to these core values:
		Integrity To approach all that we do with honesty and reliability, and to deliver our services in a professional manner at all times Passion The drive to make a difference, to excel in whatever we do for the benefit of our clients, and to approach our business and or clients’ business with energy and enthusiasm. Openness The willingness to discuss ideas, problems, and potential solutions openly and the courage to ‘tell it like it is’. Vision The vision and creativity to see opportunities, possibilities, and multiple options to every situation, with the wisdom to evaluate short and long term benefits and costs. Innovation The creativity to find solutions that are effective but realistic and practical, and the ability to treat each situation as unique, recognizing and respecting individual circumstances. Partnership The belief that the best business is achieved through building strong and lasting relationships with our clients built upon trust and mutual respect. Fun The recognition that we work hard and so do our clients, but there should be room to enjoy what we do and maintain a healthy balance. Adrian Herschell is Accredited by the Institute for Independent Business International and is bound by and wholeheartedly supports the Institute’s Code of Ethics which is as follows:*
		Code of Ethics
		Accredited Associates:
Adrian Herschell is an Accredited Associate of the Institute for Independent Business		Shall Conduct themselves in a manner that will merit the respect of the community for persons engaged in the profession; Shall Uphold the reputation of the Institute for Independent Business International and of fellow IIB associates and abide by the Institute of Independent Business International Code of Best Practice; Shall Carry out their professional duties responsibly and with integrity; Shall not personally provide advice outside Their accepted ‘area of expertise’, but rather shall delegate such to appropriate specialists; Shall collect and present facts without bias, and not allow personal views to influence judgement, interpretation, analysis or presentation; Shall not discuss with or disclose to any person not authorized by the client or delegated representative, any information, data, result, report or proposal arising from the assignment, nor cause or allow confidential information to be misused or to be published in any way without the permission of the client; Shall not use information acquired during any previous assignments which in any way could be detrimental to their former client; Shall not receive any undisclosed material benefits, other than normal emoluments from any recommendation made in the course of duty.
		*Reprinted with the kind permission of the Institute for Independent Business International For more information about the IIB visit www.iib.org.ws
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